But Pacha is not only about nightclubs. The brand opened a few years ago El Hotel Pacha in Ibiza, a complete success because it brought a new concept to the island’s hotel industry. El Hotel offers modern luxury in a relaxed Mediterranean way all year round, with a bar in the lobby that has turned to be one of the favorites and most sophisticated meeting points on the island, where artistic exhibitions, special events, pre-parties and fashion shows take place.
In the meantime, Pacha has been expanding its fields and has created the successful Pacha Collection and Accessories, producing all kinds of garments that express Ibiza’s free lifestyle and pure spirit, and that have turned to be some of the most desirable items on the island, also available worldwide ; Pacha Recordings, this music label has been running for years and has already managed to work with some of the best DJs and producers in the electronic music scene; a bilingual magazine about what’s going on in the Ibiza: Pacha Magazine; a party Schooner Pacha 67 that sails around the island ; the exclusive club, restaurant and cabaret Lío and this 2013 is ready to inaugurate Destino The Pacha Ibiza Resort.
So the “two cherries” are not just a sweet logo, they represent a hip styled, free spirited Mediterranean lifestyle as well as being constant reminders of our inimitable, glamorous and hedonistic nights.