MARIA JORDAN interviews ERIC TRUMP and discusses the new Trump just off the notoriously famous LV strip and finds out how the company continues to push the hospitality boundaries worldwide!
The Trump Hotel Las Vegas is a 64-story luxury hotel, condominium, and timeshare located on Fashion Show Drive near Las Vegas Boulevard, just off the Las Vegas Strip in Paradise, Nevada, named for famed real estate developer Donald Trump. The property features both non-residential and residential condominiums. The exterior windows are beautifully gilded with 24-carat gold. The hotel is a proud member of The Leading Hotels of the World. It also houses DJT restaurant, named after the developer, as well as a stunning poolside restaurant. After a year since the hotel first opened its doors in the gaming capital of the world, our editors sat down with the mastermind behind this recent develop in the Trump hotel collection, Eric Trump. He is an Executive Vice President, Development and Acquisitions, at The Trump Organization, and directs all new project acquisition and development throughout the world.
Vegas today is very different from the Vegas we know 15-20years ago. Vegas has truly developed into a world-class metropolitan city. If you look at the production value at the moment, it’s very high. You have world class performers, you have the best hotels and the best remedies. If you want to go hiking in the Grand Canyon, you can literally feel like you are in the middle of nowhere. If you have a convention for your business or if you want to come here and party, it will be fun. – Vegas has it all. It caters for all people; I have seen families with children here. It’s like Disney World, they can go on rides, roller coaster or if you are a bachelor – you can go to the pool and party. It also has a very high net worth and we have the best spot on the strip (referring to Trump International). You can look out of your window and look straight down at the stip. When you drive down the strip, we are the build board at the end – it’s truly a great location. We wanted to build a hotel that has a true five star experience, where you didn’t go in and hear the ding ding slot machines. A doorman with a white glove opens the door, the whole experience is white glove. Every need you have is catered to. I was just telling a friend that a year ago, I had a lady staying here and she ordered a bottle of wine. When she came back a couple of months later, the same bottle of wine she previously ordered was already in her room with a note ‘We remember you ordered this last time you were in Vegas and loved the wine, compliments on the house’. You can build the nicest hotel in the world but if you don’t have that personal touch it’s not important. Hotel guests are not a number and you can’t do this in the big hotels. This hotel is very Vegas, it’s gold and bold, very tall and we have that personal touch.
Maria: We love the non-casino feel to the hotel and it makes such a big difference to be welcomed to a real five star hotel on the strip.
Eric: Absolutely, we have sold consistently and we had many successful stories in the city.
Maria: Trump International Las Vegas welcomes guests and also sells residential apartments to those who wish to purchase a property on the strip and be part of the Trump family. What is it about the international brand that continues to appeal to potential and current clients?
Eric: Wealthy people all around the world want to own a property at a top location and destination that they can call their own when they visit. We have 16 golf courses some of which have been voted the best in the world and this is the diversity of our company. We have the largest winery on the East Coast of the United States in Charles, Virginia and this is another diversity in our company. The residential apartments, hotels, golf courses, winery, The Apprentice and Miss Universe adds a really a fun combination and so many people want to be part of this! This is why they choose to stay at one of our hotels or even purchase an apartment.
Vegas is all about the hotels, so who do you think are your biggest competitors?
That’s a great question; I don’t think we have too many hotel competitors. We have our gaming license but here we decided to do something that doesn’t exist in the market and that’s why we build a white glove service hotel. If we wanted to build a casino hotel, we could have done that. We could have had thousands of gaming tables with slot machines and many gaming restaurant and if we did this, we would have lost our personal touch. We built this building the way we did to fill a void in the Las Vegas market and it has been very successful because of that. I am quite surprised that no one has done it yet.
What would you say are your sales demographics in this hotel?
I think if you look at our company across another brand, I think we do really well internationally. I think we are a little bit of a life jacket for these people, meaning they trust who we are. We work with developers we trust and we know that they will deliver on time. For international clients they know that the building will be immaculate, they don’t need to worry about it because they know there wouldn’t be any problems. They have the promise of the company and we have a lot of worldwide international clients that continue to love and support our developments.
Maria: What is the age demographic for your hotels?
It spans across the board and again I think we do this very well as a company. One day at our hotels, we have the biggest rappers like Jay Z and parallel to that we have the biggest CEO of the top 100 Forbes companies. We sometimes have a group band that might be really popular right now staying at our hotels, or a Hollywood actor and it keeps it very diverse. We do a very good job catering to the masses and providing incredible luxuries but also hip enough. You can have hip and luxury and at the same time provide a world-class service. They are not synonyms.
Maria: Vegas continues to change and how are you planning to adapt to the change in the next 5 – 10 years?
Yes, that’s a great question! I think quite frankly by building very stable brands and maintain our luxury experience because that’s what our clients want. It works very well for us. It’s exciting to see Vegas grow and with this growth it’s great to see many new things popping up. It’s a great advertisement for the destination and it attracts more people coming into the market. I think that benefits us and the more money Vegas makes, the more money we make. It’s very exciting and Vegas has done the right thing. They bought the great shows, they developed the convention businesses, and new hotels are being built. It’s not just a one facade, there’s so much more. It’s also very different from other gaming destinations in the world and like I said to you before parents are bringing their children here, it’s a different world.
What is your favorite thing to do in Vegas?
Well, everything but first it’s a lot of work as that’s what we mostly do. Vegas will rival any city in the world and that’s coming from a guy in New York. Vegas has the best food in the world and there are so many great options and that’s what I really love about this place.